WATCH: Small Firm Diaries and the 3 'I's at Financial Inclusion Week


As part of CFI's Financial Inclusion week, Tim Ogden and Jonathan Morduch discuss why they embarked on the Small Firm Diaries study. They talk about a three-dimensional framework for understanding the experiences and needs of small firms, using the three 'I's—Insufficiency, Instability, and Illiquidity. They discuss how these forces interact in the financial lives of small businesses, and how a deeper understanding of these dynamics for any given firm reveals the types of financial services and products could be a good fit to help that firm grow.

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