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Beyond the bottom line: The importance of understanding how small firms define success
When we talk about what makes a small firm “successful,” we usually think about familiar financial metrics like profit margins and revenue growth. These measures are intuitive, easy to quantify, and deeply embedded in how lenders, policymakers, and analysts evaluate firm performance. But many small firm owners don’t define success solely in financial terms. They weigh financial viability with other factors like community impact, financial stability, and personal values. This
Tracy Cole
6 days ago


WATCH: Small Firm Diaries and the 3 'I's at Financial Inclusion Week
As part of CFI's Financial Inclusion week, Tim Ogden and Jonathan Morduch discuss why they embarked on the Small Firm Diaries study. They...
Laura Freschi
Nov 11, 2021
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