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SFD USA faiVLive Recap
On November 19, 2025, FAI hosted a faiVLive webinar to introduce the Small Firm Diaries USA study. We shared early observations, and talked with expert panelists about how recent policy and program changes are affecting small businesses and organizations that support them. FAI Managing Director Tim Ogden moderated our discussion with: Chi Mac, Executive Director of JPMorganChase Institute Amy Hereford, President & CEO of LiftFund Inc., and Jay Nwachi, President & Ceo of Inno
Tracy Cole
7 hours ago


Why Does SFD USA Focus on Small Firms with 1-20 Workers?
By Meghan Greene and Tracy Cole In our previous blog , we explained that the most common definition of a “small business” in the United States, especially at the national level, is those with less than 500 workers. Despite this, Small Firm Diaries USA focuses on businesses that we call “small firms” that have between 1 and 20 paid workers. So, why did we choose this? And why does this group warrant special attention? We know that the leap from zero to one paid worker is a big
Tracy Cole
Nov 20


Why Different Datasets Tell Different Stories: What This Means for Understanding Small Firms in the U.S.
The landscape for small firm data in the US Commensurate with their importance in the US economy, there are many data sources at the national, state, and local levels examining small firms. Whether you’re looking for data on jobs, new business creation, or startup survival, there are a number of places you can find information.* While more data is generally a good thing, it can be overwhelming to try to navigate the myriad datasets and statistics and make sense of the differ
Tracy Cole
Oct 27


Get to Know the Firms: A First Snapshot of Firm and Owner Characteristics
Since our launch of SFD USA in May 2025, we’ve recruited more than 80 firms into the study across our six research sites —Oakland,...
Tracy Cole
Oct 7
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