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Beyond the bottom line: The importance of understanding how small firms define success
When we talk about what makes a small firm “successful,” we usually think about familiar financial metrics like profit margins and revenue growth. These measures are intuitive, easy to quantify, and deeply embedded in how lenders, policymakers, and analysts evaluate firm performance. But many small firm owners don’t define success solely in financial terms. They weigh financial viability with other factors like community impact, financial stability, and personal values. This
Tracy Cole
Apr 23


Join us for Small Firm Diaries USA early findings events in 6 US cities
We're pleased to announce six upcoming early findings events, where we'll share an inside look into initial findings from the Small Firm Diaries USA study, and invite discussion about implications for policy, practice, and efforts to better support small firms and workers in the United States.
Laura Freschi
Feb 4
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