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Beyond the bottom line: The importance of understanding how small firms define success
When we talk about what makes a small firm “successful,” we usually think about familiar financial metrics like profit margins and revenue growth. These measures are intuitive, easy to quantify, and deeply embedded in how lenders, policymakers, and analysts evaluate firm performance. But many small firm owners don’t define success solely in financial terms. They weigh financial viability with other factors like community impact, financial stability, and personal values. This
Tracy Cole
Apr 23


Early Findings from the Road: What we’re seeing so far in the SFD USA data
Over the past few weeks, the Small Firm Diaries research team has been visiting US cities to share what we're seeing in the data so far—stopping in St. Louis, Chicago, Baltimore, Atlanta, and New York, with Oakland still ahead on May 26. These conversations have been useful in both directions: hearing where our findings on growth, credit use, and jobs resonate with local audiences, and hearing the questions and pushback that have helped us sharpen our thinking.
Laura Freschi
Apr 16
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