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How do small firms experience worker churn? Early data from Small Firm Diaries USA
In our last blog post , we explored how employment numbers are recorded among U.S. firms at a single point each year—March 12—and how this approach fails to capture the volatility of employment among small firms with 1–20 workers. In today’s post, we use new data from the SFD USA sample to further illustrate this point. Our researchers gather the number of workers at the firms every two to four weeks. This higher frequency approach allows us to observe changes as they happen:
Tracy Cole
Jan 27


Identifying idiosyncrasies in small firm data: Understanding what’s behind the data driving small firm policy
What is an “employer” firm? Consider the following scenario: A tutoring business opens in late 2022, staffed only by the owner. In early 2023, after several months building a client list, she brings on a handful of college students to take on additional clients on a contract basis. In April 2024, the owner hires her first full-time, W2 employee. This person departs in early 2025, and she begins looking for a replacement. In May 2025, she hires another W2 employee. In
Tracy Cole
Jan 8


Understanding Small Firms: Complementing big data with financial diaries
Small firms with 1-20 workers make up the majority of employer firms in the US. But these businesses, especially those in low-income neighborhoods, are under-examined in existing research like large economic surveys. Here's why, and here's how the Small Firm Diaries proposes to help fill the gap.
Tracy Cole
Sep 4, 2025


Introducing the Small Firm Diaries USA
The Financial Access Initiative started conducting in-depth, diaries-style analyses on small firms in 2021, with studies in 7 countries....
Tracy Cole
Aug 27, 2025


The Consequences of Volatility for Small Firms
When, where, and why fluctuations in income and expenses matter This fall, when we began to dig into early data coming out of the Small...
Laura Freschi and Tim Ogden
Dec 22, 2021
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